3D Configurator, Web development, UX/UI Design

This is what we did for ARTI70


Web Development

Creating a Website that Suits the Brand



Creating an Approachable B2C Webshop that Suits the Products


3D Configurator

Incorporating 3D Configuration to Create the Ideal Showcase


UX / UI Design

Custom User Experience & Interface Design

ARTI70 - IBC Amsterdam

Since 1967, IBC has grown to become the most influential annual event for professionals engaged in the creation, management and delivery of electronic media, worldwide. Originally the International Broadcasting Convention, IBC has evolved from its technical broadcast roots and today it encompasses the whole breadth of media creation management and delivery, from online content to digital cinema, from automated workflows to high resolution capture and display. IBC remains the principal event for the industry, and it continues to go from strength to strength. It now attracts more than 55,000 attendees, drawn from more than 170 countries, each September in Amsterdam.


Commissioned by stand builder Arti70, we were set to build the new online platforms for the IBC event held at ''the RAI'' in Amsterdam. These platforms were set to include an informative website about the event and a webshop for the exhibitors. The webshop was to incorporate an elaborative 3D configurator that could be used to showcase the eventual stands for exhibitors.

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3D Configurator

Main feature of the IBC-page is the 3D configurator. The configurator contains so many objects that an endless variety of stand-configurations can be made; from a very simple one to a very complex one containing many objects.

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Object Library

The configurator contains a large number of objects. You can choose from a large variety of chairs, storage rooms, carpets and many other categories. .

All objects are presented as 3D-objects and can be placed directly in the configurator The user can simply drag and drop the object directly in the configurator. Once in the configurator, the object can be moved and rotated to match clients wishes.


Carina Hansen

Project Manager, ARTI70

"Hi Guys! I need to say thank you for all the hard work and the trust that you gave us for creating this webshop and configurator with us. We have achieved the goal what we need to have as an amount of all the orders. So we are really happy and very happy with you guys!!!! And we are happy that customers still order."

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