Co-Factor is a recruitment company specialized in assisting young professionals during their careers. They are experts in guiding the transition process from one job to the next.
We sat at the table with the lovely people of Co-Factor to discuss how we can provide them with new branding. The logo was one of the focal points.
While designing the logo for Co-Factor we kept in mind the dynamic image of the company. Dealing with young professionals, we had to make sure the logo would look fresh, playful but also make the connection with the company name. We have incorporated the C and O from Co-Factor which stand for the names of the founders of the company, Claire and Olaff.