Dux-Soup

Branding & Web Design

This is what we did for DUX-SOUP

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Branding

Creating a Brand from A-Z

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UX / UI Design

Custom User Experience & Interface Design

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SEO

Incorporating SEO-Supporting Features

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Visual

Creating Enticing Visuals that Support the Products & Brand

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Web Development

Creating a Website that Suits the Brand

01

About

DUX-SOUP makes LinkedIn lead generation faster and easier with their automation tool. The company was launched in 2016 after its founder Will van der Sanden realized he was spending too much time obtaining, compiling, and managing qualified contacts from LinkedIn. Therefore, he figured that sales and marketing professionals should be able to focus more on nurturing prospects through the sales process and winning more businesses over.

03

Challenge

We design outstanding assets that accelerate your business strategy and branding.

Brands require a defined clear positioning to compete in globalized industries where customers have plenty of choices to pick from. The difficult part is to capture your company’s unique value proposition and to reflect it accurately through the brand's personality as we did for this project. Lastly, we understand the influence that branding and positioning can have on businesses' market share. Therefore, we were eager to show our capabilities on this project - as we strive to make an impact with the work we do.

04

Result

We created a new minimal logo where four different color stripes compose the silhouette of a duck (this was the previous animal totem for the brand and therefore, we used the same concept to amplify their new identity). Simultaneously, the brand’s palette consists of these four colors. The resulting branding is vibrant and clean, with bright tones and light backgrounds that express the passion, excitement as well as growth advocated by DUX-SOUP's brand values. Lastly, their new website is interactive yet straightforward to appeal more to visitors.

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