Paul Knijn started his company Knijn Bowling BV in 1971. The businessman at heart, is part of an entrepreneurial family that had ties to several car companies (Mercedes Benz, Saab, Chrysler). The bowling enterprise started with a Fiat showroom in the middle of Amsterdam that was not in usage, after an inspiring conversation with Freddy Heineken at the end of 1969, Paul Knijn decided to transform the space into the renowned bowling alley we know today.
The website now stands as Knijn Bowling’s online representation and business card. It incorporates Knijn Bowling’s brand into every page and makes all the rendered services easy to find and book on the spot. Whilst the website looks fresh and clean it also shines a light on the companies’ remarkable past and how the business transformed over the years giving the website a more authentic look and feel.