Lash Paris

Branding & Web developer

This is what we did for Lash Paris

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Branding

Brand and visual identity

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UX / UI Design

Custom User Experience & Interface Design

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Web Development

Creating a Website that Suits the Brand

01

Lash Paris

Is a specialized brand offering the full experience for eyelashes. They sell lash lifts, and related products made of hypoallergenic faux mink. Their lashing supplies are cruelty-free (not tested on animals) and okay for vegans too. Additionally, they offer professional courses for eyelash care both offline and online, and customers are able to even book a Lash experience.

02

Request

Lash Paris’ required redesigning their identity and products while expanding their offering as well, therefore, they were in need of better content and a multifunctional webshop to cater to the needs of different customer segments.

03

Challenge

Your digital evolution is our commitment

Because their professional eyelash-care training was increasing in demand, it was required a new system to enable educational videos to the end-user after purchase (online) and with a booking system for offline training too. Therefore, new online payment with a content management system was implemented directly into their website.

04

Impact

Lash Paris is now ready to continue to innovate within the eyelash industry with its new CMS and improved web design. Their new brand is glamorous and aligned with their fashionable concept - we combined embellished product design with efficiency in product categories, search bar, and recommendation system to highlight key products and simplify the user experience in addition to smooth purchasing and bookings. Finally, we created astonishing visual content for the brand including photoshoots.

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