Lucis 3.0 Packaging is designed, developed and produced by Innovative Brands b.v, Amsterdam, the Netherlands. They started their mission to make wireless lighting better and more intuitive in 2015 with their initial Indiegogo campaign. From the first to the second batch they are already onto their third line which features new products, accessories, and lamps. Lucis is growing its worldwide network of retailers and never stops developing and integrating the best technology and highest standards into its products.
Lucis is our in-house wireless lighting brand, since the brand's immersion we have performed a large variety of services that made the brand to what it is today. We started through the creation of visual imagery and crowdfunding campaigns to ascertain funding for the production. This later turned into the full-on production of SEO website's and web shops that are fully responsive and supportive to the buyer experience. This was further supported by the custom-made 3D configurator that was later integrated into all systems.
Seeing as Lucis is our in-house concept everything you see was created by our design team, from logo's to fonts to the imagery that supports the marketing opportunities. A brand needs to portray the same ''tone'' to start being recognizable and trustworthy, Lucis went through several transformations during the cube shape phase, these transformations were explicitly communicated to the brand followers. Lucis has since shifted into the next pill-shaped phase which was properly communicated through various strategies. Our design team created similarities in the packaging and prior line of accessories to create a smooth transition. This was further emphasized by the actual products which were designed to create the same ''feel'' in a different shell.
One of the largest influences in the representation of products and a brand is good visuals. Which is one of the main reasons why having a design team can be so beneficial for promotional purposes and sales. All of the visuals used on the websites, campaigns and social media channels were shot and created by this design team. We utilized rendered imagery to showcase concept ideas to a broad audience. If these had a positive response we would produce and use these same products in photoshoots using a variety of equipment including drones to show every angle of the product. The team would then create promotional videos and skits that could be used as great presentation and sales tools for all the outlets and platforms.
"...designed to fit into any social setting thanks to its fully customizable settings. Lucis is totally touch-activated without any apps or fancy software "
- Digital Trends
"Lucis will let you play with over 16 million colors and help create the perfect mood for any situation "